MELBOURNE, 29 APRIL 2025 — Today, we're excited to announce that Fluency has raised A$1.5 million in pre-seed funding to transform how enterprises document, manage, and optimise their critical processes. This oversubscribed round was led by Bradley Tabone, co-founder of HammerTech, and Archangel Ventures.
The Problem: It's 2025, But We're Documenting Like It's 2005
Most enterprises still document their most valuable processes using screenshots, Word documents, and tedious instruction manuals. This outdated approach isn't just frustrating—it's costing businesses between 20–30% of their annual revenue in inefficiencies, errors, and lost productivity.
During my internship at a major financial institution, I spent countless hours creating process documentation with screenshots and workarounds. It was shocking to see how these million-dollar processes were being managed with tools from 20 years ago. We knew AI could solve this problem, so we built Fluency.
— Finnlay Morcombe, CEO and Co-Founder of Fluency
Our Solution: AI-Powered Process Documentation and Observation
Fluency's platform captures workflows across any web or desktop application—no integrations needed—and produces precise Standard Operating Procedures (SOPs) in seconds rather than hours.
Our Process Observation feature gives operations teams the same real-time visibility that sales and engineering have enjoyed for years. This breakthrough capability not only generates documentation but actively monitors processes in real time.
Operations teams have been flying blind, only spotting bottlenecks or compliance risks after they've already caused damage. Our machine learning tracks processes in real time, flagging issues before they impact the business.
— Oliver Farnill, COO and Co-Founder of Fluency
With Fluency, organisations benefit from:
- 90% reduction in documentation time
- Real-time alerts for bottlenecks and compliance risks
- Works with existing tools—no integrations required
- Enterprise-grade security built from the ground up
We're Grateful for Our Supporters and First-Believers
We're grateful to our investors who believe in our vision, and to early adopters like AON, Specsavers, BoardRoom, and MISUMI who are already using Fluency across financial services, manufacturing, and professional services to manage over 2,000+ critical processes.
Fluency's vision for process observation and optimisation addresses a critical gap in how enterprise teams operate, correcting organisational blind spots and unlocking deeper insight into historically siloed data and decisioning.
— Andrew Ciucutto, Investment Principal at Archangel Ventures
What's Next for Fluency
With this funding, we're expanding our engineering team and enhancing our AI capabilities to proactively identify workflow improvements.
We're building Fluency to be the central nervous system for process excellence. By linking documentation, tasks, and performance metrics, we're enabling better training, compliance, and agility at scale.
— Finnlay Morcombe, CEO and Co-Founder of Fluency
Thank you to our supporters, customers, and the broader community who continue to support us on this journey. We're excited about what comes next!
