Back to Blog

Adaptive Work Intelligence: The New Data Layer for Enterprise Execution

ByFinnlay Morcombe and Oliver Farnill

We built Fluency because we kept seeing the same problem everywhere.

Ask any CEO which teams execute best, and they can tell you. Ask them why those teams are faster or how to replicate that excellence, and suddenly it's all surveys, consultants, and "we'll figure it out next quarter."

The most valuable operational knowledge in every enterprise has been completely invisible.

Enterprises spent decades building systems to track customers, finances, and products. But the one thing that creates all those outcomes—the work itself—has never been captured.

Until now.

The Invisible Layer

Your finance team closes books every month, but nobody knows if the process is getting faster until it's over. Your best sales reps consistently hit quota while others struggle, but nobody can explain what they do differently. You rolled out that AI tool six months ago and people use it, but is anyone actually more productive?

Quarterly reviews tell you what happened months ago. Process mining shows system logs but misses everything in Slack, email, and spreadsheets. Your documented SOPs were outdated the day they were published.

We think enterprises deserve better than guesswork and hindsight.

What We Built

Adaptive Work Intelligence is the first platform that captures how work actually happens across your entire enterprise, in real time.

Not system logs. Not survey responses. Not documentation. The actual work.

Every decision, every handoff, every moment where someone chooses one path over another. Across Salesforce, Slack, email, spreadsheets, meetings, everywhere work lives. We capture the context around those decisions, the patterns that emerge, the workflows that actually drive outcomes.

For the first time in history, you can see the gap between how processes are documented and how they're actually executed. You can watch your best performers work and understand exactly what makes them different. You can deploy an AI tool and know within weeks whether it's actually changing behavior or just adding another login to people's day.

This isn't an incremental improvement on process mining or RPA or business intelligence. This is a completely new layer of operational visibility that has never existed before.

And it changes absolutely everything about how enterprises improve.

Here's What Changes

You see all the work, not just the outputs. We capture decision-level work data across every system: the Slack conversation that led to that Salesforce update, the spreadsheet analysis that informed it, the email thread that triggered it. This is how work actually flows, including all the ad-hoc problem-solving that consumes most of the day but never appears in process maps.

You know what's worth automating before you buy anything. See exactly which workflows consume the most time, where bottlenecks are, and which teams have better methods. Business cases shift from "this could save 20%" to "we measured 47 hours per week on this workflow, and top performers complete it 40% faster."

You measure AI impact in weeks, not quarters. Everyone else tracks logins and surveys. You measure actual workflow change. Did work patterns shift? Which employees get real results and what do they do differently? Scale what works immediately, kill what doesn't before wasting more budget.

You discover and replicate what your best people do. Top performers don't follow the standard playbook. We surface exactly how they work differently: what they prioritize, where they deviate, which deviations actually matter. Replicate excellence systematically instead of hoping it spreads.

Your documentation updates itself. Living process maps that update automatically as workflows evolve. Not just the ideal path, but real variations, exceptions, and regional differences. When your team improves a process, the documentation improves itself.

You catch problems before they become disasters. When a required approval gets skipped, when sensitive data moves through the wrong channel, when a critical handoff gets missed, you know immediately. Real-time visibility means real-time correction.

You surface what’s best for AI automation and optimize work before automating it. Adaptive Work Intelligence identifies which processes are stable, repeatable, and high‑leverage enough for agentic automation. It reveals where human judgment is still required, where automation would break, and where AI agents can reliably take over entire workflows. Instead of guessing where automation belongs, you see the exact steps, variations, and decision points- making automation safer, faster, and dramatically more effective.

It all comes back to one common factor: Visibility.

What This Means for Your Teams

Finance knows whether month-end close is on track on day 15, not day 31. They see which regional teams complete reconciliations in half the time and standardize those methods by next month.

IT and support watch which workflows consume absurd time and are repetitive enough to automate with confidence. They measure whether automation reduced resolution time or just shifted the bottleneck.

HR discovers that your best recruiters all source candidates the same unconventional way, and that your expensive training program isn't actually changing behavior. They standardize what works instead of what's documented.

Sales and CX see exactly where top performers spend their time and which administrative tasks burn hours every week. They protect high-value activities and eliminate invisible busywork.

Leadership connects daily execution to strategic objectives in real time. They know which initiatives deliver results weeks before the quarter ends, and where operational excellence exists but hasn't been scaled.

Why This Changes Everything

Every enterprise revolution has been powered by making something invisible suddenly measurable. ERP made financial operations visible. CRM made customer relationships visible. Analytics made product usage visible.

Work has been invisible. We're changing that.

Adaptive Work Intelligence isn't a better dashboard. It's the foundational layer every enterprise has been missing: real-time visibility into how work actually happens. It makes AI frameworks executable, turns theoretical business cases into evidence, and shifts improvement from annual initiatives to continuous optimization.

The enterprises that implement this now will identify automation targets immediately, prove AI impact in weeks, and standardize excellence before their best people leave. They'll operate with real-time execution visibility while competitors wait for survey results.

The organizations that win won't have better documentation. They'll have complete visibility into the work itself.

That's what Adaptive Work Intelligence gives you. That's what changes the enterprise forever.

The work is finally visible. Everything changes from here.

Hero Illustration

Find and measure AI use cases in your enterprise.

Fluency is the fastest way to get real-time insights into your operations.

Find and measure AI use cases in enterprise.