Jeff Champion

Vice President Accounting

This case study follows a conversation with Jeff Champion, Vice President Accounting at PVH Corp.

PVH Corp is a global apparel company and one of the world's largest fashion businesses, with over $8 billion in annual revenue. Home to iconic brands including Calvin Klein and Tommy Hilfiger, PVH operates across 40+ countries with complex global operations requiring efficient knowledge transfer and documentation practices.

The Challenge: Scaling Knowledge Across Continents

When Jeff, a 21-year veteran at PVH (the multi-billion fashion powerhouse behind Calvin Klein and Tommy Hilfiger), was tasked with setting up a 42-person shared service center in India, he faced a documentation nightmare. With 125 critical processes to document and only 2-3 hours of daily overlap with the Indian team due to time zones, the stakes were high.

"I went out and got quotes from consultants to do this work for me, and the pricing was astronomical—$300,000," Jeff explains. "I was like, what are you doing in the middle for $300,000?"

The traditional approach meant months of manual work: recording training sessions, taking screenshots, writing step-by-step instructions, and formatting everything into consistent SOPs. With a two-month parallel training window approaching, Jeff needed a solution—fast.

The Solution: Documentation That Writes Itself

Jeff discovered Fluency through an online search and immediately saw the potential. Instead of spending 4-6 hours manually documenting each process, he could simply record his team's workflows and let Fluency's AI do the heavy lifting.

"This product is amazing," Jeff shares. "The content that it's taking to put in the steps from the video and the screenshots that it captures are spot on."

Within weeks, Jeff had become one of Fluency's power users, processing multiple recordings daily. His workflow was simple:

Team members record their processes during regular work
Upload recordings to Fluency
AI automatically generates step-by-step SOPs with perfect screenshots
Export as PDFs for the Indian team's training materials

Fluency Process

The Results: From Documentation Burden to Operational Excellence

Time Freed for Strategic Work

500+ hours saved: What would have taken 4-6 hours per process now takes 5-10 minutes
2-month deadline achieved: Jeff's team met their aggressive timeline that consultants said would take 6+ months
Zero overtime required: Team maintained normal workload while documenting 125 processes

Knowledge Risk Eliminated

42-person team enabled: Complete knowledge transfer to India shared service center despite minimal timezone overlap
"Wow, this is perfect": Jeff's team required zero edits on AI-generated documentation
Critical processes preserved: Years of institutional knowledge captured before key transitions

Compliance & Audit Ready

125 audit-ready SOPs: Created in a standardized, searchable format
Full version control: Every process change tracked and traceable
Global consistency: Amsterdam and Turkey offices independently adopted the same system

ROI That Speaks for Itself

$300,000 consultant quote avoided
Fluency investment: Less than 0.1% of quoted cost
Payback period: First day of use

If I couldn't use it, I would probably be in big trouble because I have a lot to do and it's saving me so much time, I can do this in two months with Fluency.

Why Fluency Works for Global Teams

Cross-Application Capture: Unlike browser-only tools, Fluency captures workflows across all desktop applications—critical for enterprise processes
AI-Powered Accuracy: Intelligent step generation means minimal editing required
Compliance-Ready: SOC 2 Type II attested with automatic PII redaction for secure knowledge transfer
Instant ROI: Start documenting in minutes, see value immediately

Save them all the time of sitting there, snipping every screenshot, putting it into a Word document, typing up a step... this is a much easier process for everybody all around.

"Jeff’s story captures exactly why we built Fluency—to help global teams move fast, save resources, and share knowledge effortlessly. We're proud to play a part in PVH’s transformation."

Varad Chaudhari

Growth, Fluency